How many fields belong on your quote request form?

Four or five fields, max, for the first ask: name, phone, service needed, and a short description of the problem. Every extra field is one more chance for someone standing in a leaking bathroom to close the tab instead of finishing.

The fields worth keeping:

• Name and phone number — phone matters more than email for trades leads who want a fast callback
• What service they need — a short dropdown or a single text field is enough, no need to over-engineer it
• A brief description of the problem — one open text box, not five separate ones broken out by detail
• Address or zip code, only if you genuinely need it to quote — service-area limits are a real reason, curiosity isn't

Fields worth cutting: budget range, "how did you hear about us," preferred contact time, and anything else that can just as easily be asked on the actual phone call. Each field you remove measurably raises completion rate, especially on mobile, where most of these forms actually get filled out.

A form is for people who aren't ready to call yet — make sure a phone number is still one tap away for the ones who are. Click-to-call next to the form catches leads a shorter form alone would still lose.